Market Development Consulting

What Is Marketing Development Consulting

Most businesses have a product or service they offer. Commonly, entrepreneurs, program leaders, and administrators have a strong sense of this aspect of their enterprise. However, at some point that product or service will need to effectively reach people for whom it’s meaningful. Perhaps you are reaching some of the people who would benefit most from what you have to offer. Market development consulting takes a closer look at who those people are, and where they currently can or cannot access your offering. 

It may be the case that a market is latent for your offering. Are you in a position to cultivate that market? Who would you need to collaborate with? Perhaps there’s a market you already serve that could be sustainably expanded, either in terms of market share or geographic scope. Market development can encompass enhancing your presence in existing markets and cultivating markets where there are relevant gaps.  

How Is Market Development Consulting Different from Generic Consulting?

Market development consulting addresses that crucial interface between the world you know best—your business, institution, or program—and the broader array of stakeholders whose engagement is required in order for your initiatives to thrive. What are their needs? What are their perspectives? How do they see you and your enterprise? By taking this whole systems approach and exploring the living dynamic between you and your ecosystem, market development consulting "ground truths" your assertions, decisions, and investments, yielding efficient feedback to support iteration, calibration, and, ultimately, success.  

How it works: Our Model

First, it's important to build an understanding of where you are--internally and externally. We'll explore the factors impacting your enterprise, the strategic landscape, and key relationships.

From there, we'll begin to identify milestones that will represent momentum toward desired outcomes that you see as core. As you map out actions and communications to move you along the path to such milestones, we've review the quantitative and qualitative data that surfaces along the way. 

You will build skill at sensing what is emerging in your sphere, and tuning into small steps you can take to reinforce and test new insights and directions. Along the way, you'll celebrate victories and make sense of setbacks, in a trusting and genuinely curious environment.

Ultimately, you will be positioned to take dramatic steps toward priorities that get to the heart of what you are trying to accomplish and why.